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Is Your Web Site Obsolete?

In the world of computers and the Internet, things move very quickly. So quickly that often the computer you bought just a couple of months ago can be considered obsolete. As an Internet user, you have probably noticed that from time to time—pretty often in fact—Internet Explorer prompts you to download an upgraded version of their Web browser. The fact is that the software that runs and controls the Internet is constantly being advanced and improved and the old versions fall to the wayside. For example, Google changes and updates their search algorithms quite often. Every time they make a change, it affects the way they search for your Web site.

When an entity that controls the programming functionality of thousands of sites suddenly changes their “rules,” it can affect things on your site. For example: Recently a major provider of software that runs “shopping carts” on sites that sell directly over the Web, changed their internal software for security reasons. The upgraded version was better, but many sites using the old version may have found that their shopping carts had a potential security risk, or they were unable to receive orders for their products. Welcome to the world of software.

A Regular Web Site Checkup Can Help Avoid Problems

These changes cannot be anticipated specifically, but the chances of them having a negative affect on your Web site can be reduced by having your site reviewed and updated on a regular basis. We all change the oil on our cars and take them in for regularly scheduled maintenance. The same attention paid to your Web site can help keep it running smoothly despite unforeseen software or programming changes out there in the world.

Many companies now budget specifically for Web site checkups and upgrades, regularly reviewing their site’s programming, content, look and search engine compatibility. This has a number of benefits. They are able to stay abreast of changes and keep every aspect of their site fresh and in good working order, and, by changing and updating regularly, they improve their search engine ranking. Remember, Web sites that change regularly are treated as more relevant and consequently get more attention from search engines, and that means more potential customers find your Web site.

Nu-Designs Web Site Preventative Maintenance Packages

Nu-Designs offers affordable maintenance packages that will allow you to have your Web site’s viability and functionality assessed on a regular basis to ensure your Web site and Web-based business continues to run smoothly. We have two levels of preventative maintenance programs from which to choose. Along with ensuring that problems will be addressed quickly should they arise, these maintenance packages also cover small changes and updates to your Web site (up to the number of hours specified). In addition, regular maintenance packages save you nearly 17 percent over our regular hourly rate.

Choose The Maintenance Package That Works Best For Your Business

(If you wish, we will provide a free Web site assessment to help you determine which maintenance package would work best for you.)

Level I $225 (Regularly $270) Three hours per month for standard Websites. Includes: check for broken links; weekly back-ups and website changes as requested.

Level II $375 (Regularly $450) Five hours per month for Websites that require a secure server or database such as eCommerce or catalogs.

Includes: software security review; check for broken links; weekly back-ups and website changes as requested.

Questions? Give us a call anytime to discuss your options.

 

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