Newsletters

How to Up Your Website's Search Engine Ranking

The golden rule, “content is king,” applies here! It’s important to have content on the pages that include the key word phrases you think most relevant to people searching for your Web site.

Be sure that the HTML code is optimized for the keywords; i.e. use keyword phrases in page titles, image “alt text” tags, heading “<h2>” tags and create hypertext links that include keyword phrases.

Update content on a regular basis. A monthly newsletter is a great way to keep your page content current and to use keyword phrases at the same time.

Get “incoming links” to your Web site from real Web sites. The more Web sites that link to your site the higher your Web site will rank in Search Engines.

» Be sure your navigation is coded so that Search Engine Crawlers can follow the links (no bad JavaScript, Flash, etc.)

Take a look at the overall site to be sure there are not problems that may keep Search Engines from indexing your entire Web site.

 

What Are You Missing? Get Your Nu-Designs Usability Report

Our team will evaluate your Web site in these four major areas: search engine ranking, ease of use, relevancy and narrative, and security. Included in your Nu-Designs Website Usability Report will be a detailed list of recommendations to improve performance in every area.

 

Great Email Newsletters Increase your Referral Rates

Everyday, good email newsletters are forwarded by satisfied clients to their friends and families. These referrals are golden! The best companies rely mainly on repeat and referral business. That’s why monthly email newsletters sent to regular clients are so effective. It works both to super-glue the loyalty of your client base and to increase the number of referrals coming from your base. Let Nu-Designs manage your monthly newsletter. We do it all, from writing, to list management, site posting, archiving, etc. Give me a call to discuss your newsletter (800) 575-1236.

 

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